Arsenal Rock n Roll Company was founded in 2008 as a cutting edge, twenty-first century new music label.

Arsenal intends to bring consumers more choices in high quality music from new and established Artists while maintaining high integrity.

Arsenal utilizes the distribution services of the big four music distributors but thrives on the Internet including all the new tactics found in today's music business landscape: New branding, one-to-one relationships with consumers, viral marketing on social networking websites, and embracing the newest products and next changes in technology which have leveled the playing field and changed the rules during the past decade.

The assembled Management Team has over 25 years in the music business, including Terrestrial and Satellite Radio, Music Production, Studio Work, Media, Promotion and Sales and Marketing at the big four Record Labels.